As of late, I’ve been working with the team on some SEO (Search Engine Optimization). Through all the keywords and graphs and educated guesses, I’ve learned a few life lessons along the way that I thought I would share:

• You can’t be everything to everybody.

  On the web: Find the keywords you really care about and make sure you have solid related content.
  In life: Find the things you really care about and work hard to achieve those.

• Be yourself.

  On the web: Don’t try to be what you aren’t. Be honest with yourself and don’t add content for the sake of content.
  In life: Don’t try to be who you aren’t. Be honest with yourself and don’t add excess for the sake of excess.

• Don’t let outside forces disturb what’s inside of you.

  On the web: Don’t let SEO changes disturb what you have. Design and relevant, value-added content are most important.
  In life: Don’t let the outside world disturb what you have inside. Integrity and strength of character are most important.

Ok, maybe I sound a little like 7th grade Health class… but I am learning a lot of valuable things here at RD2.

Until next time.