Somewhere at the intersection of a very serious SEO conversation and my affinity for Corner Bakery’s after-breakfast 2-for-1 muffins, a discussion developed on the odd things the RD2 website (and more specifically the RD2 blog) ranks highly for in Google.

It’s notable that in all that we do for our clients to ensure search engine optimization, sometimes it comes accidentally. Though it’s not always for expected terms.

These are a few RD2 rankings I got at about 3:30 PM today.

• #1 Starbucks pumpkin scone
• #2 Starbucks pumpkin scones
• #5 Refresh Dallas
• #6 280,000
• #8 CSS holy grail
• #1 cupcakes of deliciousness

In certain situations, it’s not efficient to focus time and money on being number 1 in every search engine. Marketing in many industries is based on other things like word of mouth, references, and the quality and visibility of work you produce. In other instances, it’s very important. It all depends on who you’re selling to and how they find you.

What we know for sure is that if any scone connoisseur looking to build a site searches “web design company pumpkin scone,” they’ll be sure to find us!