Managing expectations through the creative process of presenting online concepts can be tricky if you don’t think carefully through the objectives you want to achieve. To create communications that excite users while providing meaningful business benefit, we have to carefully control what we put in front of users and when. I love how this article talks about something we believe in. The design process is to be handled carefully, where we provide incremental thoughts and executions making sure the building blocks of what we are trying to communicate are solid. Great read on “Don’t make the Demo look Done…”