I will cut to the chase and say that I am all for it. Sure, it’s risky. Is it random static, white noise, buck shot? While being for it I seem to contradict myself, as I could see such a metaphor; suddenly you realize the pin is no longer in the grenade…and panic sets in.

The reason I am pro-Micro-blogging is simple. It offers another extension of voice. It’s another avenue offered. Sure it seems like Microblogging is more of a fit for individuals and I can certainly understand why it would be just flat wrong for many brands. But some brands need room to grow and need a medium with an even more free form extension of voice. Maybe they will never even find voice if they stay in what they feel is the social media template.

When I think of hand-in-glove fits for Micro-blogging, I think of analysts, travel & leisure industry, media, technology, trade shows, events and I am sure there are others that will come to me by morning.

To be clear, I am seeing Micro-blogging as a mindset. The idea is to surround a personality with quick, simple and in some cases, “hands-off” contribution to blog content. Ever know anyone who was the type to ask four different questions in one sentence? Or someone who had enough going on at any given time that you had to wonder if they were consuming coffee intravenously? With the right tools, understanding and rapid focus even within a certain structure, this can be a perfect extension of brand and voice given the right approach.

1. Twitter posts
2. flickr feeds
3. del.icio.us feeds
4. 43 things
5. Digg

Furthermore, I think of all of the simple and fast methods for getting your point of view across. The methods themselves become tools for enabling Micro-blogging. Some common methods are:

1. “Press it” (WordPress bookmarklet)
2. Firefox extensions (del.icio.us extensions)
3. “Blog this” (from flickr photos)

By no means am I covering it all here. But this is a subject I feel we should be able to address. I will make it a point to learn more about how this needs to be addressed in the business environment because from a brand extension and voice point of view, it seems worthy.

If I could, I would love to get some feedback on the subject for the purpose of rounding out the rough edges and filling in some of the empty spaces. The following are areas that would be great to expand upon:

1. What brands or markets would be a fit for using Micro-blogging as a tool?
2. What mediums are available and/or potential fits? We should not only think of the obvious (Twitter) but also of mediums that with a little help from programmers would extend logically as suitable Micro-blog utilities.
3. What methods are available or should be available to make Micro-blogging easy for those with little time and an attention capacity? In other words, what practices can be taught to those who could not fathom spending more than a minute at a time creating blog content?

*Finally, am I even spelling Micro-blogging the right way?