Today I with some friends talking about the big picture of blogs, wikis and many other things social media. I hope to be doing more work there soon. One of the many things we talked about was in creating a unique and authentic voice…on being yourself. On the drive home I was thinking again about this thing we call voice. And I was trying to recollect who out there has some very unique and authentic voices. Then, into my mind came the Incredible Hulk blog. This used to be a blog that I regularly visited and will be watching him closely now from my feedreader. As far as voice is concerned, this is brilliant.

The long and the short of it is that this is a great example of authentic voice. The Hulk documents his daily adventures and mishaps in life. He is very funny as he talks about crushing things and arguing with “puny spider man.” Hulk always refers to himself in a second person sort of way. Hulk is very consistent. Chris like hulk very much. Chris especially like it when Hulk talks about smashing things.