You gotta hand it to some of the developers today. While the lines are being blurred between what content management has been and what it is becoming, the bottom line is that content management is becoming very much about the conversation. Yeah, I know, I feel stupid going into the same “conversations are the new form of marketing” bit. Everyone is talking about it. But, what I feel is so essential that so many are still missing is the need to keep content management clean, simple and conversation ready. If your content management strategy is not conversation ready, then you are not ready… I think that my new term for tomorrow will be “Conversation Management.” Have no idea if this is original. Would rather go to bed than “google it.” But to me, conversation management system still implies content…. it’s just content that can be transformed into conversations.