This story begins as we, a Dallas Design and Branding studio, were sitting in the den of the top litigation attorneys in the state of Texas. To them, we were another design agency with a strong web focus. To us, they were the sharpest knife in the drawer who needed a design studio to position them as a human brand in a completely original way. How do you impress a group of super stars in their business? Be original. Be real. And reveal how you think the world needs to see them even when the lump in your throat just won’t go away.

Fast forward to the beginning of April, 2007. We had won their trust, even when recommending that we move in the heavy equipment for an up close and personal set of interviews. It was unlike anything we had seen in their business. And these guys were such unique characters. Full of passion and energy. Boiling over with the desire to win. It was the perfect storm and the combination of these elements meant that redeveloping their brand needed a grand finale to take the stage on their web site.

Matt Cooper calls it a “Multi-Media Portrait.” And when the cameras started rolling, they were perfect. Talking about their marketing strategy, their competition, their passions for their clients and how seriously they take winning. We wanted 3 minutes of great footage. We got 40. We had three cameras, a sound specialist, a lighting specialist and a truck load of equipment. Alan Loewinsohn, Jim Flegle and David Deary were awesome and we were just spellbound as the cameras kept rolling.

We have launched a new brand to showcase a firm that has evolved. It started with pencil sketches, but after the engraved sign went on the door and all of the paper was printed, we knew we were in business. Everything about the identity has changed, and the stage is the web site, where these brilliant Litigators are staged. They are truly different, and that is obvious when the online community gets to know them on texasverdict.com.

The story continues, as we work with our partners, Loewinsohn Flegle Deary L.L.P., to step even further ahead. Stay tuned.