RD2 has been working with Andrews Distributing on a number of creative projects over the past few months. This Spring, the Andrews marketing team asked us to design all the creative materials for their Annual sales meeting. The theme, “Winning in the Red Zone” is a football metaphor that speaks to the Andrews culture of giving the extra effort necessary to achieve greatness.

Andrews Distributing knows a lot about being great. Over the past two decades, they have become one of the largest beer distributors in the United States. They serve a large portion of north and central Texas with over 120 domestic and premium import beers from several brewers including Coors and Miller. Andrew’s commitment to innovation and customer service have made them one of the most respected businesses in the Dallas, Ft. Worth area.

To help inspire the team, Andrews invited Hall of Fame Dallas Cowboys quarterback Troy Aikman to be a special guest speaker at the presentation. During the presentation, Andrews also unveiled the official 2007 Andrews Distributing gear — custom designed for the company by Under Armour. This is the 3rd year Andrews has been sponsored by the athletic clothing maker. To tie the whole presentation together, one of the main banners features an image of current Dallas Cowboys running back Julius Jones wearing Under Armour workout gear, and bursting through the line in a game photo.

We designed a visual concept for their theme and provided creative production for all pieces of the program. This included 3 main 12 foot tall stage banners, an additional 10 side banners, presentation style guide, and several powerpoint templates.

The marketing team at Andrews was a pleasure to work with as always. Through their strong support, we were able to produce a 12 foot wide stage backdrop, 12 banners and a matching powerpoint template all without a hitch. I was able to attend the event and am very proud of the work we did. Several members of the marketing crew took the time to let me know how much they appreciated RD2’s help making everything look so nice. We feel that this year’s creative was pretty good, but are already dreaming up ways to raise the bar by a mile in 2008.