Full Speed Ahead! Admiral is named after the owners’ famous family ancestor, David Farragut, the civil war admiral whos quote “Damn the torpedoes, full speed ahead!” has become an American legend. This family-owned company has held up to the legend by growing from a small cabling provider to a full service consultant providing high end phone systems, corporate A/V rooms, and state-of-the-art security in a very short time. In the midst of substantial growth, Admiral came to RD2 looking for a brand overhaul that reflected the high-end service provider they had become. We started from scratch with a creative brief, new brand direction, and competitive landscape. Out of that came a new color scheme, logo, stationery, and website.

The new Admiral identity is a clear leader in their industry. The logo and site make them look like the big league service provider they are. It makes them look timeless and reliable while still looking compelling enough to draw attention from their wide range of audiences.

Please view the Admiral Communications portfolio.