Andrews Distributing is one of the biggest beer distribution companies in Texas. When an organization delivers countless cases of beer to every type of restaurant, bar, and nightclub imaginable, it starts to notice some things. Andrews started to notice that every client they work with presented a unique experience for its patrons, ranging anywhere from overall atmosphere to the way it presents its menu and cuisine.

If this experience could be presented for food, why not for beer? By focusing on craftsmanship, aesthetics, and rich historical details, Andrews adopted a philosophy of turning beer into a “destination product” - the central part of an experience, rather than merely an auxiliary item.
Andrews and RD2 worked together to create Destination Beer - a repository of information on every beer carried in the Andrews Distributing lineup.

Different beers contain information on history, food pairings, brewing processes, and recommends several similar beers to the user that they might have never heard of otherwise. The site as a whole helps educate retailers on the beers they serve, allowing them to place more emphasis on their beer selection and presentation in their establishments.

We were able to match the information architecture developed by Eric and myself with striking design and a custom-built Ruby on Rails back-end to make Destination Beer a destination in and of itself.

Destination Beer is known around the office as “the best research project ever.”