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	<title>Comments on: RD2 Book Club &#8211; Groundswell</title>
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	<link>http://blog.rd2inc.com/archives/2008/08/04/rd2-book-club-groundswell/</link>
	<description>News from the Creative Front</description>
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		<title>By: Jim Gross</title>
		<link>http://blog.rd2inc.com/archives/2008/08/04/rd2-book-club-groundswell/comment-page-1/#comment-96255</link>
		<dc:creator>Jim Gross</dc:creator>
		<pubDate>Fri, 08 Aug 2008 18:20:53 +0000</pubDate>
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		<description>Mashable published a list of &quot;books that can help improve your thinking about the value of social media to the enterprise&quot; yesterday: &lt;a href=&quot;http://mashable.com/2008/08/07/corporate-social-media-books/&quot; rel=&quot;nofollow&quot;&gt;5 Books on Corporate Social Media&lt;/a&gt;. At the top of the list: &lt;em&gt;Groundswell&lt;/em&gt;.</description>
		<content:encoded><![CDATA[<p>Mashable published a list of &#8220;books that can help improve your thinking about the value of social media to the enterprise&#8221; yesterday: <a href="http://mashable.com/2008/08/07/corporate-social-media-books/" rel="nofollow">5 Books on Corporate Social Media</a>. At the top of the list: <em>Groundswell</em>.</p>
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		<title>By: Jim Gross</title>
		<link>http://blog.rd2inc.com/archives/2008/08/04/rd2-book-club-groundswell/comment-page-1/#comment-96242</link>
		<dc:creator>Jim Gross</dc:creator>
		<pubDate>Wed, 06 Aug 2008 21:16:08 +0000</pubDate>
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		<description>Looks like a good book recommendation, Caitlin. The technographics profiling tool looks especially interesting and well-grounded in a study of 30k+ survey respondents. Thanks for the heads-up!

I&#039;ve added &lt;i&gt;Groundswell&lt;/i&gt; to my wish list in case anyone is wondering what to get for my birthday three months from now - it&#039;s never too early!</description>
		<content:encoded><![CDATA[<p>Looks like a good book recommendation, Caitlin. The technographics profiling tool looks especially interesting and well-grounded in a study of 30k+ survey respondents. Thanks for the heads-up!</p>
<p>I&#8217;ve added <i>Groundswell</i> to my wish list in case anyone is wondering what to get for my birthday three months from now &#8211; it&#8217;s never too early!</p>
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