Comments on: Who’s really using all these tools?

By: Chris Ronan

Chris Ronan — Sat, 15 Nov 2008 20:52:44 +0000

The great thing about having so many options is that not everyone participates naturally the same way. Some may naturally think in terms of short comment/micro-blogging and some may best express themselves in photos. Then, there are some of us who don’t mind writing in a more lengthy and narrative form. The bottom line is that there’s something for everyone….and for some, there are multiple facilities — Then aggregation brings the power of subject matter specificity to the forefront. This is only the beginning!

By: Caitlin Kaluza

Caitlin Kaluza — Mon, 03 Nov 2008 20:27:32 +0000

I agree completely. It’s not about social media for social media’s sake – it’s about using these tools to supplement your business and unique business goals… whether that means selling more widgets or getting more customer feedback or maintaining more current customers.

By: Douglas Karr

Douglas Karr — Mon, 03 Nov 2008 20:03:53 +0000

As with any company, it’s a matter of figuring out how you’re going to measure your success. For the most part, I believe social networks are important but they do not supersede how our company gets leads and retains our current employees. As such, I don’t value our time as much on a social network as I would blogging about our products and services.