As some of you may know, RD2’s founder, Chris Ronan, is a passionate Ducati rider. With a bike of his own and frequent visits to the shop during the week, Chris rolls into the office most mornings with helmet in hand and clothed in Ducati gear. When Scott Davison (GM @ Advanced Motorsports) and Chris started talking about the need to create an online community for Ducati owners in the Dallas area, RD2 and Advanced Motorsports felt the timing was right to think about community in a totally different way. The Texas Ducati Owners Club website provides an interactive space for Ducati club members to communicate with each other and around the Ducati brand. The website combines sleek Ducati inspired design elements with a long list of community features that makes it truly original.

We took an experimental approach to developing the Texas Ducati Owners Club website. The goal was to give our designers and developers room to stretch their legs – an approach that’s resulted in a unique website and an engaging experience for club members. Developing the website in Typo3 gave us the opportunity to build on a new platform and more importantly, customize extensions to develop exactly what we wanted.

Along with the website, our team created a new identity for the club, taking inspiration from the Ducati logo, but keeping with the club’s origin. The educating content, sleek design, and professional photography on the website, work together to create a clean and engaging user experience, setting the website apart from many club websites, forums, and blogs.

A visit to the website will make you want to become part of the club!