
The recent trend of companies with classic logo designs poorly re-branding themselves has hit the Dallas Independent School District with some “American Idol” style. The district accepted 275 designs from students and staff and then voted upon those designs to give themselves their new identity. I saw the result on Brand New this morning and it boiled my blood so much I had to spread the word. The original logo was designed by an excellent firm here in Dallas called RBMM, a powerhouse in logo design, and the consensus here is that the original logo is excellent and possibly needed at most a color update.
There is more information about the logo redesign on the Dallas Morning News site. The design didn’t go over too well with the DISD School Board seeing as how they were not even aware of a need for a new logo. It was critiqued as being “real busy”, “a little goofy”, and other such truths. My personal opinion is that it reminds me too much of the FedEx logo in color and layout.
This re-design is taking the user generated content idea a bit too far when you base your organization’s identity off of a competition that took entries from 3rd graders. It’s time to roll up the collective newspaper and give DISD a nice hard slap on the nose. NO DISD, That’s a BAD DISD!!!!
