“Pseudo- A.D.D.”
I’ve been researching information on email productivity for the past couple of days. Lately, I’ve found myself repeatedly checking my email while busy working on a document, or waking up in the middle of the night checking my Blackberry. In fact, I’ve developed a bad habit of checking my email on my Blackberry when I’m half asleep in the middle of the night. The next morning I have a hard time remembering if the events actually happened, or having completely forgotten about the email.
John Ratey, an associate professor specializing in attention programs at Harvard Medical School, coined the term “Pseudo-A.D.D”. Meaning “not genuine, but having the appearance of Attention Deficit Disorder”, this term was created to describe the phenomenon of computer users being easily distracted, and thus, unproductive. This field of study is becoming more commonly researched by computer scientists and psychologists, “assessing how technology affects attention, span, creativity, and focus”. Some universities now have “Human-Computer Interaction labs”.
Katie Hafner, author of the article “You There, at the Computer: Pay Attention” describes the prevalence of distractions stating that “in the era of email, instant messaging, Googling, e-commerce and iTunes, potential distractions while seated at a computer are not only ever-present but very enticing…Today, there is a universe of diversions to buy, hear, watch and forward, which makes focusing on a task all the more challenging”.
Of course, one of the most common and persistent sources of distraction on the computer is email. “Email can make us more busy than productive”. It can interrupt “key cognitive flow movements”, often breaking productivity. David E. Meyer, a psychology professor from the University of Michigan, found that multitaskers or people who switch back and forth between multiple tasks on the computer, such as checking/exchanging email and writing a document, “may spend 50 percent more time on those tasks than if they work on them separately, completing one before starting the other”. His explanation is that multitasking offers a “guise of productivity”, giving the feeling of great accomplishment, while actually unproductive.
Some business people and consumers feel that they will fall behind if disconnected from technology and “are compulsively drawn to the constant stimulation provided by incoming data”, making it more difficult to focus on one activity at a period of time. In the article, “The Lure of Data: Is It Addictive“, written by Matt Richtel, he refers to this condition as “O.C.D.” or online compulsive disorder.
Upon the identification of these related phenomenons, discussion has started to build questioning whether the new gadgets being created are positively correlated with consumers developing these conditions. Jeff Hallock, the Sr. Director for consumer products at Sprint PCS, disagrees with the notion that gadgets serve as distraction, stating, “We’re enhancing people’s lives so they can have more control of the flurry of activity that’s seemingly coming in”. Sprint PCS and other mobile carriers have been been selling consumers, what Richtel calls, the “the manna of multitasking”, phones with cameras, email, internet, instant messaging, and music download capabilities.
So do these devices help us to be more efficient and productive or cause us to suffer from pseudo-A.D.D? I think each person has to figure out the right balance that works best for them. For now, I’ll try and keep my email reading in bed to a minimum.






