We are thrilled to congratulate Nuts About Southwest for being named the Best Corporate Blog by PR News’ Platinum PR Awards for the second year in a row!
SWA and RD2 launched the original Blog Southwest in 2006, and in 2008 upgraded the blog with a new design and included additional features such as a video blog, podcasts, news, flickr integration, and media galleries.
As usual, the expectations were extremely high, and the competition was fierce - with firms such as Weber Shandwick, Ogilvy & Mathers, and Hellerman Baretz in the running. Yes, we have a specific process and methodology for making these things happen, but what’s our secret ingredient? A perfect chemistry between the cultures of RD2 and Southwest.
We love working with Southwest because they get it. They are phenomenal at creating really engaging content around their community. We couldn’t be prouder of the things we’ve accomplished together!
It has been great watching the success of Southest Airline’s corporate blog, Nuts About Southwest since launch two months ago. Last week, Easton Ellsworth reviewed the blog on BusinessBlogWire.com.
From Ellsworth:
“Yes! Finally! A corporate blog that emphasizes its visitors! I’m impressed.”
“Now this is the way corporate blogs should be - conversational, friendly, open and even fun. Way to go Southwest!”
Read BusinessBlogWire’s full review
This acclaim from such an authority on the subject is very exciting for all of us!
Note: The review was followed up Friday with a post on how well Southwest responded to the review and its comments.
So, this is pretty cool:
Southwest Airlines sent out the company’s latest press release Wednesday on working with RD2 on the Southwest corporate blog.
A quick Google search for the title of the press release yielded over 11,000 results. That number fluctuates depending on search preferences, but it seems this thing is all over the place.
Read the press release from Yahoo! Finance:
“RD2 Helps Southwest Airlines Launch First Airline Weblog”