Southwest Airlines was recently featured on 33 News. This is a really nice interview of some of our pals at Southwest. The story starts by talking about how Southwest is using Twitter and gives an overview of how Southwest Airlines is using social tools to connect with Customers. Every day people ask me how Twitter can be used in any meaningful way for business. This story gives some ideas in the context of how Southwest’s Emerging Media Team is using these tools as an extension of their natural culture.