It’s the same Nuts About Southwest, but of a slightly different variety. Some like their peanuts dry roasted, some like them salty. Even if honey-roasted is your flavor of choice, there’s something for you at BlogSouthwest.com.

The blog for Southwest Airlines just turned two, and we are celebrating by bringing the conversation to a wider audience. We know that people engage websites in different ways. While I might prefer to spend my time reading Brian Lusk’s blog posts, others may prefer to listen to Steve Heaser’s radio voice on RedBellyRadio. Then, if you are into watching video, Christi Day shares her enthusiasm on the Video Blog. Of course, there are many who like it all mashed together, providing everything in one place.

We hope you enjoy the new BlogSouthwest.com. We have had such a great time working on this and have had a rare experience to do exactly what we LUV to do. Gotta hand it to the Southwest team. They have the content part of this whole thing figured out.

We’ll be posting more later on this as we want to help Southwest share the features and functions. Our team is preparing presentations for our blog where you will get to meet them and hear about their contributions.

Many thanks also to Paula (did you think I would forget you?). Not least, Paula Berg (AKA BlogGirl) is a rock star who does everything at 100 mph… without sleep!

UPDATE:

Here’s an introductory screencast, the first in a series we’ll do on the new site. Thanks Caitlin and Eric for the narration!

Nuts About Southwest 2.0 - Introductory Screencast

UPDATE #2:

Screencast part two - logging in to the new Nuts About Southwest. Enjoy!

SWA screencast part 2 - logging in

There’s (still) lots more to come!

UPDATE: The CNN URL has changed, but you can also check out the press release on Yahoo business here: http://biz.yahoo.com/iw/080506/0394111.html

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We’re thrilled to see this press release on CNN Money on the Nuts About Southwest launch.

If you scroll down, you’ll see a quote from our very own Chris Ronan:

“Southwest took a big step when it launched Nuts About Southwest two years ago, and they’ve proven their ability to conquer the most difficult challenge our clients face — consistently creating great content,” said Chris Ronan, President of RD2. “What’s different this time — we know that the Southwest Team generates meaningful content, which has allowed us to focus more on context. We asked ourselves, ‘Who are the users? What are they reading? How do we give them a more diverse tool set to communicate with Southwest?’ In applying these contexts, we can think of Nuts About Southwest as a platform for many applications, instead of just an application itself.”

The launch has been several months in the making - and we’re all really proud of our team who has been working hard to get the site up!