We’ve been posting screencasts on Nuts About Southwest, our latest project with Southwest Airlines. When building the site, it was important for us that users be able to access as much content as they wanted on the site, or view each piece separately in various forms. This way more users could interact with more content in more ways, fitting various life styles and preferences. The last few screencasts have been focused around how to interact with Southwest content off the actual site - so far, on Flickr and through RSS feeds. The latest screencast is on how to subscribe to Southwest’s podcast through iTunes.
Enjoy!
Nuts About Southwest part 5 - Subscribing to the SWA podcast in iTunes
Other screencasts in this series:
“Podcasting” was the 2005 Word of the Year, according to the New Oxford American Dictionary. The editors define the term as “a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.”
I’ve been doing some research to gauge the scope of this new tool.
There seems to be a growing interest in podcasts. According to a March article by eMarketer.com, approximately 10 million people in the US are listening to podcasts. The firm also believes that by 2008 this number will hit 25 million.
It seems that over 3 million people download an average of one or more podcasts per week, and production spending is consistently increasing.
Who’s Listening? (more…)