Refresh Dallas, a local user group for web designers and developers, will have a speaker tonight talking about Microformats — a way to enrich content in web sites to have specialized meanings, which allow for pseudo APIs to be built.

We’ve been integrating these into our sites for several months now. For example, we integrated an address card into Rough Creek. Today you can use specialized search engines to find Rough Creek’s contact information, and it won’t be long before major web search engines integrate this functionality directly so that a search for “Rough Creek Lodge” would show a map and contact information at the top, without Rough Creek needing to register their information with each individual search engine.

Look forward to seeing you there!